In the times of social distancing, lockdowns, and the new way of living during the Covid-19 pandemic, much of our habits have changed. Particularly affected by the change are small independent fashion brands. Most are struggling to stay afloat as orders and production are at a pause.
With the world short on medical masks, a new fashion trend is emerging amid this disaster – a fashion mask. Even though not entirely protective of the harmful particles of the virus, these masks still serve a purpose. Outside of the protective measure of wearing a mask, they have now become a fashion statement and a necessity of 2020 and possibly beyond.
Many small brands are seeing fashion masks as an opportunity. Additionally, they are fulfilling a public need and often a legal requirement. As countries slowly reopen and people limit social distancing, a mask will be a daily necessity.
These new facial accessories are becoming our daily reality, and an opportunity to express our style and individuality.